I was hired with the task of boosting brand awareness and marketing efforts. I began with gathering research by sending out a tenant satisfaction survey that was met with an over 80% response rate. After analyzing the responses received, I then created a marketing plan with a heavy emphasis on a new website, structured communication policies with tenants, community outreach for business development and revamped social media efforts.
As part of the rebranding effort, I created a new website for WJL Companies: WWW.WJLCOMPANIES.COM
Below are several excerpts from the site, including a custom-made, interactive property map for target audience members using mobile devices, and a page dedicated to tenant resources as a result of the survey.
Interested in seeing some of the marketing and social media materials I created for WJL Companies? Click here.