Snapple – National Student Advertising Competition
As part of the NSAC course at SLU, I worked in a team to complete an integrated marketing campaign for Snapple. Instead of competing, our school utilized this course as an advanced marketing campaign study, although we followed the same competition guidelines.
I was selected to act as team leader for the duration of our creative agency simulation. I was responsible for guiding my teammates as we completed our branding guidelines, research and data analysis, strategy, creative rationale, design elements, PR and advertising components, media planning, budgeting, and proposed schedule. Our end result was a comprehensive campaign focused on increasing sales and brand relevance for Snapple.
The images below display excerpts from our final campaign booklet. Click on each image for an enlarged view.